See My Resume
A proven track record of igniting engagement and fueling brand growth.
Experience
Content Marketing Manager
May 2024 - January 2025
Transect
Austin, TX (Remote)
In this role, I applied my content marketing expertise to elevate brand presence, driving targeted marketing strategies, increasing audience engagement, and generating leads through high-quality, multi-channel content. My work spanned content creation, social media management, and successful webinars.
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Conducted a full content audit, identifying key gaps and opportunities that boosted organic search performance, resulting in a 15% increase in website traffic.
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Leveraged AI tools (e.g., ChatGPT) to streamline content workflows, enhancing efficiency and reducing production time.
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Developed a custom AI model tailored to brand voice, customer personas, and pain points to deliver scalable, high-quality content.
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Created a library of 25+ advanced AI prompts, boosting production speed and enabling consistent delivery across multiple channels.
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Produced 30+ net new assets over 9 months, driving $20K in pipeline growth and boosting visibility through syndication.
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Led comprehensive SEO audit, resulting in increased organic traffic by optimizing high-traffic pages, refining meta tags and titles, and resolving critical linking errors.
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Transformed LinkedIn strategy, driving a 33% growth in followers over 9 months, while successfully launching and growing a monthly newsletter to 500+ subscribers in 90 days.
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Rebuilt webinar program, boosting attendance 200% in 6 months.​
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Streamlined workflows across cross-functional teams, accelerating post-event follow-up and increasing demo completions by 15% and driving $35K in upsell revenue.
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Managed the ideation, execution, and distribution of high-impact content: blogs, ebooks, case studies, product launches, sales collateral, email campaigns, and speaking submissions.
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Created a dedicated dashboard in HubSpot for performance tracking and reporting.
Content Marketing Manager
November 2022 – Present
(Full-time until May 2024, then transitioned to contractor)
Login VSI, Inc.
Boston, MA
In this role, I leverage my B2B SaaS content expertise to drive strategic marketing, boost brand awareness, engage audiences, and generate pipeline through high-quality, multi-channel content.
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Led content strategy and execution, developing key content pillars and managing a monthly content and field event calendar.
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Collaborated with contractors and subject matter experts to produce high-impact, technical thought leadership content that resonated with target audiences.
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Produced 80+ content pieces and 500+ social posts in 14 months, achieving 100K organic impressions and doubling branded traffic.
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Optimized technical content accuracy and relevance by leveraging ChatGPT, aligning with niche audience pain points, and streamlining workflows.
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This initiative reduced SME workload by over 50% and accelerated production time by 500%, improving overall content efficiency.
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Contributed to over 1,000 webinar views, with webinar efforts driving 11% of the marketing-sourced pipeline.
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Launched and grew branded podcast series, achieving over 500 downloads within three months of launch.
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Created SEO-optimized content, including blogs, whitepapers, case studies, and landing pages, to drive engagement and lead generation.
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Automated content distribution using HubSpot, achieving a 30% average email open rate and streamlining social media scheduling.
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Spearheaded field marketing events across the US and Europe, driving engagement with crowds of 30K+ and facilitating pre-event meetings that contributed to measurable sales success.
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Collaborated with product and design teams to create visually compelling sales enablement and marketing materials.
Content Marketing Manager
August 2021 - November 2022
OpenEnvoy, Inc.
Las Vegas, NV
Effectively led comprehensive content strategy, cross-functional collaboration, strategic partnerships, and demand generation efforts, resulting in significant growth and supporting the company's transition from pre-seed to series A funding.
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Orchestrated the development and execution of marketing strategy, positioning OpenEnvoy as a prominent player in the FinTech market.
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Managed the content lifecycle strategy, driving content planning, authoring, editing, testing, and continuous improvement processes.
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Drove email conversions by implementing A/B subject line and CTA testing, resulting in a consistent open rate of 35% and a 5% click-through rate.
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Skyrocketed LinkedIn impressions by 5,470% and engagements by 4,743% within one year by implementing strategic social media practices and leveraging automation to scale efforts.
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Achieved substantial growth in blog content (315%), gated resources (125%), and monthly blog visitors (130%) within nine months.
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Enhanced engagement and brand social proof by developing a Q&A series with the target audience, resulting in the segment consistently ranking as the top visited blog article.
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Spearheaded brand awareness initiatives and elevated industry recognition, leading the organization to win the Spend Matters 2022 Future 5 Provider award.
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Cultivated strategic partnerships with industry-leading organizations such as PYMNTS, PRNewswire, IOFM, SSON, and Gartner to amplify company visibility and credibility.
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Led pipeline expansion by managing high-impact field marketing events attended by over 80,000 individuals. Oversaw all aspects of event execution, including booth setup, design, and strategic planning to support sales objectives.
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Contribute to Demand Generation efforts by crafting event content, overseeing thorough pre-event promotion, coordinating material distribution, and implementing post-event follow-up strategies to enhance engagement and optimize ROI.
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Established and monitored marketing program goals, tracked performance metrics, and reported on KPIs, including CAC, MQLs, website traffic, social metrics, and overall pipeline growth.
Content Marketing Specialist
August 2019 - July 2021
Liberty HealthShare
Canton, OH
Oversaw strategic content planning and creation, optimized website copy, managed social media, led digital campaigns, ensured project alignment, implemented marketing workflow systems, and drove diversity and inclusion initiatives.
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Orchestrated developing, editing, and optimizing all content assets, encompassing gated and ungated resources, newsletters, email campaigns, and social media channels.
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Directed large-scale communication initiatives, including creating and disseminating a monthly newsletter reaching over 200,000 subscribers.
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Amplified web traffic by 30% through comprehensive keyword research and strategic website content optimization, significantly enhancing organic search visibility.
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Managed key vendor relationships and played a pivotal role in the successful rebranding efforts, overseeing the rollout of new website features, marketing collateral, outdoor advertising, and social media presence.
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Implemented targeted strategies resulting in a 25% increase in organic social media impressions, effectively enhancing brand visibility and engagement.
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Spearheaded crisis communications during the COVID-19 pandemic, delivering timely and impactful messaging to internal and external stakeholders.
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Catalyzed the rapid growth of a member-exclusive Facebook group, achieving a 400-member milestone within just 35 days through a highly focused email campaign.
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Led digital campaign initiatives for new product launches, including the swift execution of a national telehealth program launch within a 30-day timeframe amid the COVID-19 pandemic.
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Fostered strong collaborative relationships with internal stakeholders, ensuring project alignment with defined objectives, scope, and budgetary constraints.
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Proficiently utilized tools such as Mailchimp, Asana, and SurveyMonkey to streamline communication processes and enhance campaign effectiveness.
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Optimized team efficiency within the MarCom department by implementing structured project tracking systems and providing comprehensive training to team members.
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Championed diversity and inclusion efforts as a committee leader, driving internal social initiatives and fostering a culture of inclusivity and belonging.
Field Account Manager
October 2018 – July 2019
Communications Exhibits Inc.
Canal Fulton, OH
Drove organizational growth through strategic client relations, dynamic tradeshow management, and meticulous project oversight. Elevated brand visibility and satisfaction by orchestrating compelling tradeshow exhibits and exceeding client expectations. Managed diverse accounts, fostering partnerships and generating substantial revenue.
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Orchestrated tradeshow participation and managed booth creation, collaborating with internal teams and external vendors to ensure captivating booth designs and impactful presentations.
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Worked closely with show vendors to negotiate contracts, coordinate logistics, and oversee booth setup, ensuring alignment with brand objectives and maximizing visibility and engagement opportunities.
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Developed comprehensive booth strategies, incorporating innovative approaches to attract and engage attendees, resulting in increased booth traffic and lead generation.
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Collaborated directly with clients, including C-level executives, fostering partnerships and orchestrating over $250,000 in projects encompassing various scopes within a 10-month period.
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Proficiently employed project management systems to meticulously monitor project deliverables and billable hours, ensuring seamless execution.
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Identified bespoke client requirements, surpassing expectations, and implemented adept problem-solving and service recovery strategies.
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Served as a pivotal link between clients and internal departments (design, engineering, logistics), adeptly managing 12 active accounts, and ensuring on-time, on-budget delivery of all client requests.
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Traversed offsite to engage in client meetings, out-of-state trade shows, and events, leading teams through client-facing presentations and adeptly handling crisis communications as required.
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Played a vital role in supporting the Sales department by nurturing existing client relationships, facilitating the onboarding of new clients to enhance their understanding of organizational processes, and elevating overall client satisfaction.
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Contributed significantly to business expansion efforts, aiding in the growth of existing accounts, and actively participating in achieving the sales quota of the sales team.
Senior Writing Tutor
August 2015 – August 2018
Kent State University
Kent , OH
Led a team of junior tutors while enhancing writing proficiency across disciplines. Demonstrated expertise in tutoring students of all levels, guiding them to improve writing skills and excel academically. Managed tutoring programs, fostering a collaborative learning environment, and provided personalized support to students across various academic disciplines.
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Solely responsible for providing specialized tutoring in business and technical writing, catering to the unique needs of students in these areas.
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Supervised and mentored junior tutors, providing guidance and support in tutoring methodologies and student engagement techniques.
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Enhanced writing proficiency across disciplines by conducting individual tutoring sessions and workshops.
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Managed tutoring schedules and programs, ensuring efficient allocation of resources and meeting student demand.
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Developed and implemented innovative tutoring strategies to address diverse student needs and learning styles.
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Evaluated student writing samples and provided constructive feedback to foster skill development and academic success.
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Collaborated with faculty and staff to integrate writing support services into curriculum and academic programs.
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Organized and facilitated writing-focused events and initiatives to promote campus-wide literacy and communication skills.
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Maintained accurate records of tutoring sessions, student progress, and program effectiveness for reporting and evaluation purposes.
Education
- North Canton, OH
Walsh University
Master of Business Administration, Marketing Specialization
Class of 2020
Kent State University
Bachelor of Business Administration, Minor in Marketing
Class of 2018
- Kent, OH